Rivka is my Hebrew name, my father's ancestors. when I was in the process of rebranding before Covid, I decided I would look more into the meaning and history of the name.
"Rivka is a yoke used to join two animals of the same species together, to fulfill a purpose or work together in the fields."
(Hebrew-Hebrew dictionary, Even Shoshan)
Around this same time, I also had a vision of intertwining circles. I then learned about Vesica Piscis, a symbol literally translating to Vessel of the fish, a shape formed by the intersection of two disks intersecting in such a way that the center of each disk lies on the perimeter of the other.
I was enthralled by the meanings associated with this shape, the sacred geometry born from the symbol with its heaven and earth components, and how this could tie into my brand. I soon realized that I make clothes for ease and comfort that feel ethereal, that make you want to stop and listen to the quiet. To be emerged in both heaven and earth, the spiritual and tactile planes.
Somehow the 2 circles weren't enough, I wanted more continuity. So I looked at ouroboros, then ammonite, and finally a Zen Enso, a single stroke to express a moment when the mind is free to let the body create. I thought this was such a beautiful meaning.
Circles represent infinity and rebirth. All of these meanings encompass my brand. The idea of circularity, beginning again from the seeming end.
The merging of heaven and earth were always in my minds eye, and the eye was another very powerful icon that I had been seeing a lot around me. The unveiling, things being revealed to us that were otherwise hidden. Transparency.
In my capsule collection I seek to empower the wearer through natural fibers and thoughtful design, by working with artisans, craftspeople, farmers, and sewers to support a responsible industry. Here is my final logo and I couldn't be happier: